From a single call to a calendar full of interviews.
Five steps. Zero busy work for you. We handle every piece of the podcast booking machine, research, targeting, pitching, scheduling, and prep, so the only thing left on your plate is showing up and doing what you do best.
A repeatable system, not a hustle.
Most agencies wing it. We run the same disciplined process for every client, refined across thousands of bookings, so results are predictable instead of lucky.
We learn your world, deeply.
In one 45-minute strategy call, we build a clear picture of who you are, who you serve, what makes you a compelling guest, and what a winning podcast appearance actually looks like for your business.
- Your zone of expertise and the audience that needs to hear it
- The exact buyer profile your appearances need to reach
- Three to five signature talking points that earn the booking
- Hard exclusions, competitors, conflicts, formats you avoid
Guest brief
Our technology scores thousands of shows. You see only the right ones.
TargetScout combs the podcast universe, audience size, listener demographics, host history, recency, guest fit, and ranks every show against your guest brief. We then review the top results by hand and bring you a shortlist worth your time.
- Thousands of candidate shows scored across nine signals
- Human curation pass to filter out misfit audiences and inactive hosts
- You approve the target list before a single pitch goes out
- Ongoing refresh, the list evolves as new shows launch and rank
TargetScout shortlist
Every pitch is written for one show, not blasted to a hundred.
A senior copywriter studies recent episodes, finds the angle that fits the host's audience, and writes a tailored pitch built around a story their listeners want to hear. No templates. No mass merges. The hit rates speak for themselves.
- Episode-by-episode research before a single word is written
- Story angles tied to topics the host already covers
- Concrete value-to-listener framed up front, not buried
- Follow-up cadence built in, polite, persistent, never spammy
Outbound pitch
We run the inbox so you don't have to.
Once a host says yes, the back-and-forth begins, scheduling, time zones, recording links, host prep docs, equipment checks, reschedules. We handle every email. You receive a clean calendar invite when everything is locked.
- Booking confirmation and host onboarding handled end-to-end
- Time zone math, calendar holds, and reschedules managed for you
- Pre-interview brief sent to the host so they show up prepared too
- Recording links, dial-in info, and tech checks delivered in advance
Booking checklist
The interview lands in your calendar, fully briefed.
An hour before the recording, you get a short prep doc, the host's name and bio, audience makeup, the angle we sold them on, and three talking points pre-mapped to your offer. Hit record. Be excellent. The pipeline takes care of itself.
- One-page prep doc delivered before every interview
- Host name pronunciation, recent episodes, must-mentions
- Talking points pre-mapped to your offer and a soft CTA
- Post-recording: we track release dates and promote the episode
Calendar invite
Apartment Building Investing
What TargetScout™ actually scores.
Audience reach is the easy part, anyone can pull a download count. The hard part is whether a show's listeners look like your buyers. Here is what we measure to find out.
Audience composition
Who actually listens, income, role, region, buying intent, not just how many people download.
Topic alignment
How closely the show's existing topics map to your expertise and the buyer questions you answer.
Host receptivity
Recent guest patterns, openness to outside experts, and historical response rates to thoughtful pitches.
Engagement signal
Review velocity, episode comments, and downstream conversation, the proxies for an audience that acts on what it hears.
Production cadence
Active shows with consistent release schedules, not abandoned feeds with one episode every six months.
Guest history
Whether comparable guests have appeared and what kind of business outcomes followed for them.
What you do, what we do.
A fair question to ask any agency: where does my time go? With PodScout, your job description is short on purpose.
You ~2 hours / month
The high-leverage parts only you can do. Everything else is on us.
- One 45-minute discovery call at kickoff
- Approve the target list of shows before pitches go out
- Show up to interviews already scheduled on your calendar
- Skim a one-page prep doc an hour before each recording
- Tell us what's working so we can do more of it
PodScout Everything else
The work that used to eat your week, handled by a team that does this all day.
- Research, score, and shortlist target shows with TargetScout
- Write custom pitches tuned to each host and audience
- Send, follow up, and negotiate every booking
- Schedule, reschedule, and coordinate logistics end-to-end
- Brief hosts in advance so they show up prepared too
- Deliver prep docs, track release dates, and report on results
Your first 90 days with PodScout.
A realistic timeline of how a typical engagement unfolds. Some clients move faster, some shows take longer to schedule, but this is the rhythm.
Kickoff & positioning
Discovery call, guest brief drafted, signature talking points locked. By Friday of week one, your positioning is documented and approved.
Target list delivered
TargetScout returns the initial shortlist of ranked shows. You review and approve. We finalize sending order based on fit and audience priority.
First wave of pitches sent
30 to 50 custom pitches go out, each one researched, written, and timed for the host's reply rhythm. Follow-up sequences trigger automatically.
First bookings confirmed
Hosts begin to reply, slots get filled, your calendar starts populating. Most clients see their guarantee of 4+ bookings hit before day 30.
Steady cadence & first recordings
The pipeline finds its rhythm: pitches going out, bookings coming in, recordings happening weekly. You see what works and we double down on it.
Episodes air, inbound starts
Your earliest interviews go live. Listeners reach out, your network notices, and the compounding part of the strategy begins, audience by audience.
Answers to what most people ask first.
How long until I'm actually on a podcast?+
Most clients have their first recordings booked within two to three weeks of kickoff. The first wave of pitches goes out by day seven, and hosts typically respond within five to ten business days. By day 30, your guaranteed minimum of four bookings is on the calendar.
Air dates are a separate timeline, hosts schedule recordings six to eight weeks out and release episodes on their own cadence, so most clients see their first episode go live around days 45 to 60.
What do I actually have to do?+
Plan on roughly two hours of your time per month, plus the interviews themselves. That's: one kickoff call, periodic approval of new target shows, and a skim of the one-page prep doc before each recording. Everything else, research, writing, scheduling, follow-ups, host coordination, is handled by the PodScout team.
How is this different from other podcast booking agencies?+
Three things. First, every pitch is custom-written by a copywriter who has studied recent episodes of that show, not generated from a template. Second, TargetScout scores audience composition, not just download counts, which is why our bookings consistently land in front of buyers instead of generic listeners. Third, we commit to a guaranteed number of targeted bookings, in writing, in your agreement.
What kind of shows will I get booked on?+
Shows where your specific buyer is already listening. For most of our clients, that means mid-tier shows with focused, high-intent audiences rather than the largest podcasts with the broadest demographics. A 12,000-listener show full of accredited investors is worth far more to a capital raiser than a 200,000-listener show full of general business listeners.
We do go after large shows when they fit, but the goal is always relevance over reach.
What if a recording gets cancelled or rescheduled?+
We handle it. Reschedules are a normal part of the workflow, and our team manages the back-and-forth with hosts directly. You'll see the updated time on your calendar, no action needed on your end.
What happens if you don't hit the guaranteed bookings?+
We keep working at no additional cost until your guaranteed booking count is met. The terms are spelled out in your agreement, no fine print, no asterisks.
Do you help with the interview itself?+
We deliver a prep doc before every recording with the host's bio, audience profile, the angle we pitched, three pre-mapped talking points, and a soft CTA you can weave in naturally. We do not coach you live, you're the expert, but we make sure you walk in knowing exactly who's on the other side and what to focus on.
Stop running the booking machine. Run your business.
Book a free strategy call and we'll show you which podcasts could be putting you in front of thousands of your ideal clients, starting this month.